ATHLETIC HERITAGE, UNITED IN SPORT.
The Nike Air Max Zero BeTrue Women's Shoe updates a classic with colors that stand out in support of LGBT athletes. A visible Max Air unit in the heel delivers the lightweight cushioning that made the Air Max an icon.
Nike Air Max Origins
Nike's revolutionary Air-Sole unit made its way into Nike footwear in the late '70s. In 1987, the Nike Air Max 1 debuted with visible air in its heel, allowing fans more than just the feel of Air-Sole comfort—suddenly they could see it. Since then, next-generation Nike Air Max shoes have become a hit with athletes and collectors by offering striking color combinations and reliable, lightweight cushioning.
#BETRUE OriginsThe Nike #BETRUE collection celebrates the LGBT community and the universality of sport. Proceeds from the collection will be donated to the LGBT Sports Coalition in an effort to end discrimination in sports.